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Patrick Fagan

Turning Minds into Money

Please feel free to call me Pat - research says it makes me more likeable.

That is what I do: take psychological academia and apply it to business. So much so, that British comedian David Mitchell once likened me to a "Mother Superior in nipple tassels".

I am a lecturer, Sunday Times bestselling author, and public speaker, and I consult for brands and political campaigns around the world.

I understand audiences' minds, optimise clients' comms, and nudge people's behaviours.

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Free Your Mind

The Instant Sunday Times Bestseller

There is a war on for your mind. You may not notice, but you are surrounded by manipulators: advertisers, politicians, big tech, even the humble waiter who asks, ‘Still or sparkling?’

Free Your Mind is your field manual to surviving the information battlefield. In this indispensable book, Laura Dodsworth and Patrick Fagan draw on interviews with mind-control experts ranging from monks to magicians, infiltrate cults and forums to uncover their most deceptive techniques and expose the hidden tactics used to influence you, from social media to subliminal messages.


About Me

I am a behavioural scientist with over a decade's experience applying psychology to influencing behaviour in the real world.

I am a part-time and guest lecturer at three London universities, and have published peer-reviewed papers on topics ranging from Facebook psychology to facial expressions. My book on the psychology of effective marketing comms, Hooked, is published with Pearson.

I contribute to mainstream media publications such as the BBC, The Evening Standard, and The Spectator - both for commentary and full articles - and am a frequent public speaker at events such as Talks at Google and Nudgestock.

I have consulted and run research and experiments for brands, blue chip and otherwise, across the gamut of industries for over ten years; my work has featured in the global press. I have also worked as a behavioural scientist on political campiagns, from local to presidential, in Europe, Africa and North America.

My previous roles have included Lead Psychologist at Cambridge Analytica, and I am now Chief Scientific Officer at behavioural science consultancy Capuchin.



"Transplanting an idea is a little like transplanting a human organ: the natural response is to reject it. Patrick Fagan's book gives you access to the psychological equivalent of immuno-suppressents - the creative techniques and stories which allow a new idea or message to avoid automatic rejection"

- Rory Sutherland, Vice Chairman, Ogilvy & Mather


For all speaking engagement enquiries, please get in touch.

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Talks at Google

Decoding Clothing: How to understand people at first glance and use the insights for persuasion, ethically.



The Power of the Personalised Nudge: How to deliver the right messages to the right people in the right way


UX Conference

How to Target UX to Different Psychographics: The conversion funnel nudges and aesthetics that different types of people respond to best

To me, it is no surprise that Patrick's intervention within the Talks at Google program has been one of the most popular last year: Patrick perfectly knows how to mix fascinating scientific facts with a great sense of humor. His knowledge is critical to any company that wants to become an effective and respectful leader. The room was full and Patrick got amazing feedback.

Talks at Google


How I Can Help You

Wherever there is behaviour, I can help

My unique combination of behavioural science, data science, and marketing science can be applied in any field.

To date, I have helped clients in the following ways.

  • Marketing, advertising and branding

  • Political and social campaigns

  • Conversion funnel optimisation

  • Targeted advertising

  • Big data analysis and enrichment

  • Comms testing and optimisation

  • Experiments for PR campaigns

  • Recruitment and HR

  • Customer journey mapping

  • Bio- and neurometric and implicit research

  • And more...

Contact Me

C/O Brainchimp Limited
71-75 Shelton Street

+44 (0)7464 756 598

  • LinkedIn
  • Twitter
  • Instagram

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