Patrick Fagan
Turning Minds into Money
Please feel free to call me Pat - research says it makes me more likeable.
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That is what I do: take psychological academia and apply it to business. So much so, that British comedian David Mitchell once likened me to a "Mother Superior in nipple tassels".
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I am a lecturer, author, and public speaker, and I consult for brands and political campaigns around the world.
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I understand audiences' minds, optimise clients' comms, and nudge people's behaviours.
About Me
I am a behavioural scientist with over a decade's experience applying psychology to influencing behaviour in the real world.
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I am a part-time and guest lecturer at three London universities, and have published peer-reviewed papers on topics ranging from Facebook psychology to facial expressions. My book on the psychology of effective marketing comms, Hooked, is published with Pearson.
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I contribute to mainstream media publications such as the BBC, The Evening Standard, and The Spectator - both for commentary and full articles - and am a frequent public speaker at events such as Talks at Google and Nudgestock.
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I have consulted and run research and experiments for brands, blue chip and otherwise, across the gamut of industries for over ten years; my work has featured in the global press. I have also worked as a behavioural scientist on political campiagns, from local to presidential, in Europe, Africa and North America.
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My previous roles have included Lead Psychologist at Cambridge Analytica, and I am now Chief Scientific Officer at behavioural science consultancy Capuchin.
Hooked
"Transplanting an idea is a little like transplanting a human organ: the natural response is to reject it. Patrick Fagan's book gives you access to the psychological equivalent of immuno-suppressents - the creative techniques and stories which allow a new idea or message to avoid automatic rejection"
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- Rory Sutherland, Vice Chairman, Ogilvy & Mather
Speaking
For all speaking engagement enquiries, please get in touch.
Talks at Google
Decoding Clothing: How to understand people at first glance and use the insights for persuasion, ethically.
Nudgestock
The Power of the Personalised Nudge: How to deliver the right messages to the right people in the right way
UX Conference
How to Target UX to Different Psychographics: The conversion funnel nudges and aesthetics that different types of people respond to best
How I Can Help You
Wherever there is behaviour, I can help
My unique combination of behavioural science, data science, and marketing science can be applied in any field.
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To date, I have helped clients in the following ways.
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Marketing, advertising and branding
Political and social campaigns
Conversion funnel optimisation
Targeted advertising
Big data analysis and enrichment
Comms testing and optimisation
Experiments for PR campaigns
Recruitment and HR
Customer journey mapping
Bio- and neurometric and implicit research
And more...
Contact Me
F134, Ambassador Building
5 New Union Square
Vauxhall
SW11 7BT
+44 (0)7464 756 598