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Patrick Fagan

Turning Minds into Money

Please feel free to call me Pat - research says it makes me more likeable.

That is what I do: take psychological academia and apply it to business. So much so, that British comedian David Mitchell once likened me to a "Mother Superior in nipple tassels".

I am a lecturer, author, and public speaker, and I consult for brands and political campaigns around the world.

I understand audiences' minds, optimise clients' comms, and nudge people's behaviours.

 

About Me

I am a behavioural scientist with over a decade's experience applying psychology to influencing behaviour in the real world.

I am a part-time lecturer at Goldsmiths and UAL, and a guest lecturer at UCL, and have published peer-reviewed papers on topics ranging from Facebook psychology to facial expressions. My book on the psychology of effective marketing comms, Hooked, is published with Pearson.

I contribute to mainstream media publications such as the BBC, The Evening Standard, and The Critic - both for commentary and full articles - and am a frequent public speaker at events such as Talks at Google and Nudgestock.

I have consulted and run research and experiments for brands, blue chip and otherwise, across the gamut of industries for over ten years; my work has featured in the global press. I have also worked as a behavioural scientist on political campiagns, from local to presidential, in Europe, Africa and North America.

My previous roles have included Lead Psychologist at Cambridge Analytica, and I am now Chief Scientific Officer at behavioural science consultancy Capuchin.

 
 
Hooked

Hooked

"Transplanting an idea is a little like transplanting a human organ: the natural response is to reject it. Patrick Fagan's book gives you access to the psychological equivalent of immuno-suppressents - the creative techniques and stories which allow a new idea or message to avoid automatic rejection"

- Rory Sutherland, Vice Chairman, Ogilvy & Mather

 

Speaking

For all speaking engagement enquiries, please get in touch.

Talks at Google

Decoding Clothing: How to understand people at first glance and use the insights for persuasion, ethically.

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Nudgestock

The Power of the Personalised Nudge: How to deliver the right messages to the right people in the right way

UX Conference

How to Target UX to Different Psychographics: The conversion funnel nudges and aesthetics that different types of people respond to best

 
 

To me, it is no surprise that Patrick's intervention within the Talks at Google program has been one of the most popular last year: Patrick perfectly knows how to mix fascinating scientific facts with a great sense of humor. His knowledge is critical to any company that wants to become an effective and respectful leader. The room was full and Patrick got amazing feedback.

Talks at Google

How I Can Help You

Wherever there is behaviour, I can help

My unique combination of behavioural science, data science, and marketing science can be applied in any field.

To date, I have helped clients in the following ways.

  • Marketing, advertising and branding

  • Political and social campaigns

  • Conversion funnel optimisation

  • Targeted advertising

  • Big data analysis and enrichment

  • Comms testing and optimisation

  • Experiments for PR campaigns

  • Recruitment and HR

  • Customer journey mapping

  • Bio- and neurometric and implicit research

  • And more...

 

Contact Me

F134, Ambassador Building
5 New Union Square
Vauxhall
SW11 7BT

+44 (0)7464 756 598

  • Twitter
 
  • Twitter

©2020 by Patrick Fagan.