Personalised Persuasion
Nudges are not one-size-fits-all.
If you want to make effective ads, brands, or websites, you first have to understand the psychology of your audience.
But then what? So your audience is extraverted - so what? What does that mean for your imagery, nudges, wording?
This handbook tells you exactly that.
BRAINWASH
Habit Model
Brainwashing is real.
It happens every day, when long-standing beliefs and habits are changed - like switching laundry brand.
From two years of book research, I have devised nine steps to changing stubborn habits - and how to defend yourself, too.
Find out the nine steps in this handbook.
Political Psychology 101
Voting is irrational.
All that time and effort we put into politics - and yet our vote makes statisically no difference to the outcome.
That's why psychology is so important for winning votes - as I've learned working on major political campaigns worldwide.
Discover what I learned in this handbook.
Turning Minds into Money
Behavioural science is very interesting - but how do you make money from it?
Behavioural scientists are not always great at business.
I set out to answer this question by interviewing some of the top names in the field - like Rory Sutherland and Richard Shotton.
Find out for yourself here...
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